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burgundy wrapping paper
Skip itSoft demand (-12.5% this quarter) — this niche doesn't clear our bar today.
Price range
Good$5.80–$28.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,465.72avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.06avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$189K$189K/yr · 384K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch