45
buckles
Skip itPricing outside the sweet spot ($8.47 avg) — this niche doesn't clear our bar today.
Review moat
Good856.27avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Price range
Okay$3.94–$19.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$105K$105K/yr · 290K searches
Avg price
Bad$8.47avg listing price — sweet spot $15–$100