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brown wrapping paper
Worth a lookShows a $4.2M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size
Incredible$4.2M$4.2M/yr · 2.7M searches
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.25avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$5.31–$29.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,037.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand