47
brown paper tablecloth
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.78avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Good$5.75–$29.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,990.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 60K searches
Signals No Dominant Brand