46
brown felt
Skip itSoft demand (-12.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Good647.66avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$115K$115K/yr · 126K searches
Avg price
Okay$8.94avg listing price — sweet spot $15–$100
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Price range
Bad$4.39–$17.56cheapest to priciest tracked listing — scored on the share inside $15–$100