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brown face paint
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.60avg listing price — sweet spot $15–$100
Review moat
Bad7,230.47avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.46–$17.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$34K$34K/yr · 30K searches
Signals No Dominant Brand