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brown craft paper roll 36 wide
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.76avg listing price — sweet spot $15–$100
Growth
Great+78.1%90-day search growth — must beat 0% to launch
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$5.31–$37.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$95K$95K/yr · 132K searches
Review moat
Bad5,589.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand