51
brayer
Worth a lookShows low returns (1.3%), but soft demand (-6.2% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good$349K$349K/yr · 313K searches
Price range
Good$5.89–$25.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.28avg listing price — sweet spot $15–$100
Review moat
Okay2,347.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.2%90-day search growth — must beat 0% to launch