47
branding kit
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$68.94avg listing price — sweet spot $15–$100
Review moat
Great311.74avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Okay$13.14–$250.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 72K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale