46
brads
Skip itPrices mostly outside the sweet spot ($3.07–$9.96) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Great427.47avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$213K$213K/yr · 305K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Avg price
Bad$6.65avg listing price — sweet spot $15–$100
Price range
Bad$3.07–$9.96cheapest to priciest tracked listing — scored on the share inside $15–$100