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boutonniere supplies
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great287.91avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Growth
Good+56.7%90-day search growth — must beat 0% to launch
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$3.91–$24.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.94avg listing price — sweet spot $15–$100
Market size
Bad$48K$48K/yr · 117K searches