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boutonniere pin
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Great490.65avg incumbent reviews — the moat a new listing must climb
Growth
Good+41.6%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$131K$131K/yr · 232K searches
Avg price
Bad$6.76avg listing price — sweet spot $15–$100
Price range
Bad$4.09–$14.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand