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book board
Skip itA small market ($72K/yr) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$16.18avg listing price — sweet spot $15–$100
Review moat
Good563.55avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.95–$30.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 114K searches