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body paint
Worth a lookShows beatable incumbent ratings (4.3★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.58avg listing price — sweet spot $15–$100
Price range
Great$5.98–$42.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,667.25avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Market size
Okay$119K$119K/yr · 140K searches
Signals No Dominant Brand