49
bobbins
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$352K$352K/yr · 423K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,440.63avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.39–$23.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Avg price
Bad$7.83avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality