45
bobbin case
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good788.25avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.72avg listing price — sweet spot $15–$100
Price range
Okay$4.47–$19.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Market size
Bad$66K$66K/yr · 90K searches
Signals No Dominant Brand