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board game storage
Skip itSoft demand (-26.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.86avg listing price — sweet spot $15–$100
Price range
Great$18.25–$125.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good782.57avg incumbent reviews — the moat a new listing must climb
Market size
Good$492K$492K/yr · 855K searches
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.1%90-day search growth — must beat 0% to launch