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blue yarn
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.81–$23.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.97avg listing price — sweet spot $15–$100
Market size
Bad$89K$89K/yr · 152K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad15,285.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand