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blue glitter
Skip itPrices mostly outside the sweet spot ($5.56–$12.56) — this niche doesn't clear our bar today.
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.0%return rate — above 5% kills the launch gate
Growth
Good+39.1%90-day search growth — must beat 0% to launch
Review moat
Okay1,862.48avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.78avg listing price — sweet spot $15–$100
Market size
Bad$64K$64K/yr · 98K searches
Price range
Bad$5.56–$12.56cheapest to priciest tracked listing — scored on the share inside $15–$100