42
blue felt
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Good595.36avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Avg price
Okay$9.01avg listing price — sweet spot $15–$100
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Price range
Bad$4.86–$17.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$47K$47K/yr · 61K searches