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blue dye
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$111K$111K/yr · 172K searches
Avg price
Okay$9.22avg listing price — sweet spot $15–$100
Price range
Okay$3.28–$19.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,509.09avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand