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blue clay beads
Skip itPrices mostly outside the sweet spot ($4.74–$13.52) — this niche doesn't clear our bar today.
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good531.89avg incumbent reviews — the moat a new listing must climb
Growth
Good+31.9%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.28avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$16K$16K/yr · 21K searches
Price range
Bad$4.74–$13.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier