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Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Good510.3avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.52avg listing price — sweet spot $15–$100
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Price range
Okay$5.19–$22.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$184K$184K/yr · 140K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality