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bleeding tissue paper
Skip itSoft demand (-28.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Review moat
Good519.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.47avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Bad$6.11–$17.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$68K$68K/yr · 62K searches
Growth
Bad-28.9%90-day search growth — must beat 0% to launch