44
black sketchbook
Skip itSoft demand (-13.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.41avg listing price — sweet spot $15–$100
Market size
Okay$111K$111K/yr · 194K searches
Price range
Okay$4.32–$18.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,514avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality