42
black safety pins
Skip itPrices mostly outside the sweet spot ($3.66–$7.97) — this niche doesn't clear our bar today.
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,573.58avg incumbent reviews — the moat a new listing must climb
Market size
Okay$144K$144K/yr · 132K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Avg price
Bad$5.84avg listing price — sweet spot $15–$100
Price range
Bad$3.66–$7.97cheapest to priciest tracked listing — scored on the share inside $15–$100