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black pom poms
Skip itSoft demand (-12.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good886avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.34–$27.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Avg price
Okay$10.01avg listing price — sweet spot $15–$100
Market size
Bad$96K$96K/yr · 118K searches
Growth
Bad-12.3%90-day search growth — must beat 0% to launch