48
black paper roll
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Incredible$22.80avg listing price — sweet spot $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Great$6.56–$44.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Market size
Good$323K$323K/yr · 163K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,736.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality