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black markers for coloring
Skip itSoft demand (-16.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.75–$23.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,585.2avg incumbent reviews — the moat a new listing must climb
Market size
Okay$187K$187K/yr · 193K searches
Avg price
Okay$10.44avg listing price — sweet spot $15–$100
Growth
Bad-16.3%90-day search growth — must beat 0% to launch