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black makeup
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+24.8%90-day search growth — must beat 0% to launch
Returns
Okay3.7%return rate — above 5% kills the launch gate
Review moat
Okay2,886.64avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.10–$20.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.63avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$33K$33K/yr · 42K searches