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black gesso
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Price range
Great$8.69–$36.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,515avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 29K searches
Competition
Bad83%top-5 click share — a locked-up shelf