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black felt
Skip itSoft demand (-7.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good959.27avg incumbent reviews — the moat a new listing must climb
Market size
Good$361K$361K/yr · 283K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.04avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Price range
Bad$4.00–$17.84cheapest to priciest tracked listing — scored on the share inside $15–$100