51
black feathers
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-8.4% this quarter) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Great$4.87–$58.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good946.92avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.25avg listing price — sweet spot $15–$100
Market size
Okay$126K$126K/yr · 244K searches
Returns
Bad5.8%return rate — above 5% kills the launch gate
Growth
Bad-8.4%90-day search growth — must beat 0% to launch