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black construction paper 12x18
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Good$14.88avg listing price — sweet spot $15–$100
Price range
Good$3.48–$31.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,222.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay$122K$122K/yr · 43K searches
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand