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black clay
Worth a lookShows low returns (1.3%), but a small market ($66K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Good$11.97avg listing price — sweet spot $15–$100
Price range
Okay$4.63–$24.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,158.78avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Market size
Bad$66K$66K/yr · 56K searches