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Worth a lookShows searches that convert (11.7% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$15.30avg listing price — sweet spot $15–$100
Review moat
Good757.1avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$6.19–$29.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Bad$79K$79K/yr · 44K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality