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birch logs
Skip itSoft demand (-21.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.94avg listing price — sweet spot $15–$100
Review moat
Great178.31avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.05–$70.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$130K$130K/yr · 156K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Signals High Returns