38
bernina
Skip itPricing outside the sweet spot ($550.83 avg) — this niche doesn't clear our bar today.
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good860.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$220K$220K/yr · 47K searches
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad$7.55–$2472.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$550.83avg listing price — sweet spot $15–$100
Signals High Price