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bead mat
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Avg price
Okay$10.70avg listing price — sweet spot $15–$100
Price range
Okay$5.24–$21.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,048.91avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 135K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf