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beach charms
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Growth
Great+74.8%90-day search growth — must beat 0% to launch
Review moat
Great451.55avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.55avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$107K$107K/yr · 335K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$6.21–$17.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Signals Low Review Barrier