48
basmati rice 10 lb
Skip itSoft demand (-21.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$44.43avg listing price — sweet spot $15–$100
Price range
Great$14.19–$91.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good932.5avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$200K$200K/yr · 112K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-21.9%90-day search growth — must beat 0% to launch