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balsa wood
Worth a lookShows low returns (1.6%), but soft demand (-12.6% this quarter) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great399.48avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$13.58avg listing price — sweet spot $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good$7.02–$25.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$245K$245K/yr · 332K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.6%90-day search growth — must beat 0% to launch