40
at home pottery kit
Skip itSoft demand (-41.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.96avg listing price — sweet spot $15–$100
Price range
Incredible$19.05–$61.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,554.18avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 56K searches
Growth
Bad-41.9%90-day search growth — must beat 0% to launch