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armature wire
Skip itPrices mostly outside the sweet spot ($4.05–$15.39) — this niche doesn't clear our bar today.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good806.07avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.61avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay$101K$101K/yr · 122K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$4.05–$15.39cheapest to priciest tracked listing — scored on the share inside $15–$100