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amber essential oil
Skip itSoft demand (-10.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,931.72avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.41avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$5.42–$21.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$84K$84K/yr · 100K searches
Growth
Bad-10.0%90-day search growth — must beat 0% to launch