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air dry clay bulk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.20avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 667K searches
Price range
Good$6.88–$38.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,728.1avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand