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adult coloring book spiral bound
Worth a lookShows low returns (0.9%), but soft demand (-20.0% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Review moat
Good707.31avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.55–$28.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Good$12.27avg listing price — sweet spot $15–$100
Market size
Okay$266K$266K/yr · 822K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.0%90-day search growth — must beat 0% to launch