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adeptus custodes 40k
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great132.11avg incumbent reviews — the moat a new listing must climb
Avg price
Great$71.68avg listing price — sweet spot $15–$100
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$268K$268K/yr · 177K searches
Price range
Okay$35.88–$261.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price