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8x10 sketchbook
Skip itSoft demand (-42.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.01–$19.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,340.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$35K$35K/yr · 34K searches
Growth
Bad-42.7%90-day search growth — must beat 0% to launch