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6 hole punch
Skip itSoft demand (-27.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good830.74avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.47–$19.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$141K$141K/yr · 216K searches
Growth
Bad-27.8%90-day search growth — must beat 0% to launch